DALLAS — Elevacity, a leading producer and distributor of nootropic, functional beverage products with a focus on health and wellness, gathered more than 7,000 members of its sales force from across the continent virtually for the company’s annual convention, Happiness Revolution LIVE. Like many other businesses, Elevacity shifted the event to an online gathering to encourage connectivity among its field while keeping the community safe.

Originally scheduled to take place at the Gaylord Texan Resort & Convention Center in Dallas, the online conference featured the launch of a new product, Elevate MAX™, among other corporate updates. Garrett and Sylvia McGrath, Elevacity’s Chief Impact Officer and Chief Experience Officer, respectively, presented a total of $100,000 in donations raised through the company’s DOSE of Hope™ charitable initiative. The recipient organizations were selected by the Elevacity sales force and included Children’s Miracle Network, St. Jude Children’s Hospital, and Feeding America; as an enterprise society partner, Elevacity’s donation was matched by Tony Robbins, and thereby, one million meals were generated for those in need. Another $30,000 was raised during the conference for Children’s Miracle Network by the attending field leaders.

Additionally, Elevacity recognized individuals who have made tremendous strides in their business and leadership skills.

“The Elevacity sales force is the best in the business and our main asset,” said Keith Halls, CEO for Elevacity. “We are dedicated to supporting them with informative training, new and exciting products, and marketing support as we grow into new markets. We would not be where we are today without the hard work of our team, and I am thrilled we were able to honor them with the recognition they deserve.”

Over 1,700 new rank advancements since the last convention in October were recognized. Cory and Lacey Correll of Ponca City were named in the Diamond ranking.

Recently recognized for its growth in the Direct Selling News Global 100 ($135 million in sales, 2019) Elevacity has grown to more than 500,000 customers across the United States who enjoy its products and opportunity to earn additional income. Elevacity is preparing for more growth to additional geographic markets by ensuring its sales force is supported while the United States faces a global pandemic. The company launched a stimulus plan in March that ran through April and has already distributed more than $350,000 to its sales force, in extra stimulus incentives alone.