Card No.23
Effective January 1, 2008
Published Evenings Monday thru Friday
And Sunday Morning

 


PERSONNEL
Classified Manager…………………….Nikki Golay
Office Manager………………………...Beverly Warren

ADVERTISING RATES
General Advertising
Per column inch ..............................$12.00
Classified Advertising, Open
Per column inch.................................$5.92

SLIDING SCALE MONTHLY RATE SCHEDULE
Applicable only to retail firms for their own display advertising. Advertising not so considered by the Publisher will be charged at the General rate.
   0 to 20 column Inches
   per month, per inch..........................$5.92
   21 to 50 column inches
   per column inch...............................$5.14
   51 to 100 column inches
   per month, per inch..........................$4.89
   101 to 250 column inches
   per month, per inch..........................$4.57
   251 to 500 column inches
   per month, per inch..........................$4.36
   501 to 800 column inches
   per month, per inch..........................$4.03
   801 to 1100 column inches
   per month, per inch..........................$3.81
   1101 to 1500 column inches
   per month, per inch..........................$3.64
   500 or more inches
   per month, per inch..........................$3.51
At the end of each calendar month advertising will be charged at the rate earned, according to amount of space used during month. Unless account Is paid within 30 days, sliding scale discount does not apply and advertiser will be charged at open rate interest will be charged on amounts past due 30 days or more at the rate of 1 1/2% per month.

REPEAT ADVERTISING "PICKUP-RATE"
Displays ads running Thursday or Friday in the Classified section of the News can run in Sunday's Classified Section at one half (1/2) price. Minimum size pickup ad 4 column inches.

A Classified ad 4 inches or larger in a 6 day period: The 1st day of the scheduled run is charged at full price any day thereafter you receive 40% Off with-in the following 6 day period no changes can be made to the ad. It needs to be designated when the ad is scheduled.

COLOR RATES
(No minimum size)
Black plus one color .....................................$90.00
Black plus two colors...................................$155.00
Black plus three colors (full color)...............$220.00

COLOR FREQUENCY DISCOUNT (per calendar year)
13 to 26 color ads..............................10%
27 to 39 color ads..............................15%
40 or more color ads.........................20%

CITY BRIEFS
Body type, per word..............................55’
Minimum reader 12 words; each marked "Adv." Limit two briefs per advertiser each issue. Community service rate for City Briefs is 50% of the above rates.

STANDING CARDS
To earn these lower rates, ads must run consecutive number of times ordered, with no copy changes.
26 consecutive Insertions, per inch...……….$107.95
12 consecutive Insertions, per inch..................$61.03
6 consecutive insertions, per inch....................$34.10

SPECIAL ADVERTISING
Bankruptcy Sales, Auction Sales, Transient Advertising Amusements. Cash with copy.
Per column inch...........................$11.00

TO LATE TO CLASSIFY
Per word (one day run only)...….40’

WHITE SPACE IN WORD ADS
Each line of white space, 6-polnt measure counts as 5 words, white space above and below body type of word ads must be equal.

CLASSIFIED WORD AD PAYMENT
Some classifications are cash in advance. Others payable within seven days from date of invoice.

BLIND ADS
Blind box numbers, c/o News, are available. No information is given out to inquiries concerning advertisers using these. If replies are mailed, and additional $3.00 mailing fee is charged.

CURRENT CIRCULATION FIGURES
Daily: 9,350    Wednesday: 9,550   Sunday: 10,850    TMC: 20,500

NATIONAL CLASSIFIED CHARGES
Classified set solid, per word…………55’
7 point type, minimum charge 15 words; minimum charge each ad $9.35 net.
Line of 12 point charged as 10 words. 18 point as 15 words.
No abbreviations, bold type, borders, cuts or broken columns.

Display Space under Classified Heading, $11:00 per column Inch.
Minimum space 14 lines No bold type, cuts, borders, or broken column rules accepted.
Up to full column 301 lines.

Classified Display, per column Inch..... $11.00
Not under classified heading. Minimum 14 lines
Bold face, reverse copy, borders and broken column rules accepted.

Cash with order for Classified and Reading Notice advertising unless placed by recognized agency.

CANCELLATIONS
If an ad is cancelled, a charge is made only for the actual number of days run at scheduled rates.

ERRORS
The NEWS reserves the right to edit, reject and classify all ads. Advertisers are requested to notify us immediately after the first run of any error in their ads. We are responsible for only one incorrect insertion and that only to the extent of an additional run without charge.
All rates are net. Any tax levied on advertising additional.

CLOSING TIMES FOR CLASSIFIED DISPLAY ADVERTISING
All advertising material should be submitted at the earliest possible time for best results.
Sunday.......................................12:00p.m. Thursday
Monday.............................................4:00p.m. Friday
Tuesday............................................4:00p.m. Friday
Wednesday...................................4:00p.m. Monday
Thursday.......................................4:00p.m. Tuesday
Friday......................................4:00p.m. Wednesday
Special layouts: Noon, four days before insertion

CLOSING TIMES FOR SPACE & WORD ADS
Weekdays 2:00 p.m. the daily prior to publication except Thursday and Friday
which is 12:00 noon the day before publication.

Sunday deadline is 12:00 p.m. Friday before publication.

"To Late to Classify" for Sunday....................................12:00 p.m. Friday
"To Late to Classify" for Weekdays..............9:00a.m. day of publication

HOLIDAY DEADLINES
24 hours prior to regular closing times

MECHANICAL REQUIREMENTS
9 columns per page
All advertisements are measured by columns in width and inches in depth and must be as many inches in depth as columns in width. Columns are 21 1/2 Inches deep. Six (6) columns to each page.
1 column.................................. 1.222" (7p4)
2 columns.............................. 2.528" (15p2)
3 columns.............................. 3.833" (23p0)
4 columns............................ 5.139" (30p10)
5 columns.............................. 6.444" (38p8)
6 columns.............................. 7.750" (46p6)
7 columns................................ 9.056 (54p4)
8 columns............................ 10.361" (62p2)
9 column.............................. 11.667" (70p0)

MISCELLANEOUS INFORMATION - A newspaper is a manufacturing plant. It can render economical, useful services to its advertisers only if reasonable conditions are met. The cooperation of our advertisers is earnestly solicited. The News reserves the right to edit or reject any advertising that may be deemed objectionable, at the publisher's discretion. All advertising is payable in advance, unless the advertiser has first established credit with the publisher.

ANNUAL SPECIAL SECTIONS INCLUDE:
January...................................Income Tax Guide
February............................Social Security Guide
March.............................Brides, Spring Car Care
April..........................Spring Home Improvement
May.......................Mother's Day, Senior Citizens
June...................................................Father's Day
July......................................Welcome, Neighbors
August....................................Oklahoma Football
September.......................Fall Home Improvement
October .....................................................Update
November ..............................Holiday Gift Guide
December.............................Last-Minute Shopper

Early deadlines apply for these sections. Call 580-765-3311 for publication dates and closing times for copy.



Mid Week - Each Wednesday / Circulation 20,500
Sliding Scale Rate - plus $3.00 per col. inch
"TMC" Great Total Market Coverage (No Classified)
For ROP Display Ads Only.