Card No. 49
Effective September 1, 2008
Published Evenings Monday thru Friday
And Sunday Morning

  

1. PERSONNEL
2. COMMISSIONS & TERMS OF PAYMENT
3. ADVERTISING RATE POLICIES
4. ADVERTISING RATES
5. SLIDING SCALE MONTHLY RATE SCHEDULE
6. NATIONAL ADVERTISING RATE
7. STANDING CARDS
8. COMMUNITY SERVICE RATE
9. COLOR RATES
10. PRE-PRINTED INSERT RATES
11. WEEKLY FEATURES
12. POLITICAL ADVERTISING
13. MID-WEEK TOTAL MARKET COVERAGE
14. ADVERTISING INCENTIVE PLANS
15. ADVERTISING COPY SCHEDULE
16. ROP DEPTH REQUIREMENTS
17. MECHANICAL REQUIREMENTS
18. DOUBLE TRUCKS
19. TABLOID PAGES
20. CLASSIFIED PAGES
21. CITY BRIEFS
22. SPECIAL SERVICES
23. ANNUAL SPECIAL FEATURES
24. MISCELLANEOUS INFORMATION

1. PERSONNEL
 Publisher.............................Tom Muchmore
Advertising Manager...............Patrick Jordan
Production Manager..................Jerry Helems
Retail Advertising Manager..........Robin Ryan
   
2. COMMISSIONS & TERMS OF PAYMENT
Local retail rate is NON-COMMISSIONABLE. General rate only is commissionable. Terms: 15% to recognized agencies Cash discount 2%. Cash discount date 20th of month follow lowing insertion. Local retail rates are allowed only to local retail and service establishments dealing directly with the consumer.
   
3. ADVERTISING RATE POLICIES
Local retail advertising rates are determined by the volume of space used during the calendar month. At the end of each calendar month, advertising will be charged at the earned rate according to the amount of space used during the month. Interest will be charged on amounts past due for 30 days or more, at the rate of 1-1/2% per month.
   
4. ADVERTISING RATES
General Advertising
Per column inch $12.00
Retail Advertising, Open
Per column inch $10.32
   
5. SLIDING SCALE MONTHLY RATE SCHEDULE
Applicable only to retail firms for their own display advertising. Advertising not so considered by the Publisher will be charged at the general rate.
  • 0 to 20
    per column inch $10.32
  • 21 to 45
    per column inch $8.23
  • 46 to 125
    per column inch $7.77
  • 126 to 225
    per column inch $7.13
  • 226 to 400
    per column inch $6.78
  • 401 to 625
    per column inch $6.45
  • 626 to 825
    per column inch $6.01
  • 826 to 1200 up
    per column inch $5.70
   
6. NATIONAL ADVERTISING RATE
Per column inch $12.00
   
  EXPANDED MARKET COVERAGE
Covering Al of North Central Oklahoma
Mid Week - Each Wednesday / Circulation 19,750
Sliding Scale Rate - plus $3.00 per col. inch
   
7. STANDING CARDS
To earn these lower rates, ads must run consecutive number of times ordered, with no copy changes.
26 consecutive insertions, per inch.....$160.00
12 consecutive insertions, per inch.....$105.00
6 consecutive insertions, per inch........$57.00
   
8. COMMUNITY SERVICE RATE
Churches, veterans’ organizations, public schools and other local civic non-profit organizations, as approved by the publisher and at his option, will receive 25% off the regular sliding scale rate. This rate is NOT applicable to sponsored road shows or other amusements.
   
9. COLOR RATES (No minimum size)
Black plus one color $125.00
Black plus two colors $175.00
Black plus three colors (full color) $240.00

COLOR FREQUENCY DISCOUNT (Calendar Year)
13 to 26 color ads 10%
27 to 39 color ads 15%
40 or more color ads 20%
   
10. PRE-PRINTED INSERT RATES
Stockcards (Base Rate)
per thousand ........... $50.00

4 Page Tabs to 6 Page Full (Base Rate)
per thousand .......... $50.00

Frequency Discounts
13 to 25 per year .......... $48.50/M
26 to 38 per year .......... $47.50/M
39 to 49 per year .......... $45.00/M
50 or more per year ...... $42.50/M

16 page tab to 10 page full (Base Rate)
per thousand .......... $55.00

Frequence Discounts
13 to 25 per year .......... $53.35/M
26 to 38 per year .......... $52.25/M
39 to 49 per year .......... $49.50/M
50 or more per year ....... $46.75/M

PRE-PRINT QUANTITIES NEEDED
Daily ...................... 9,150
Wednesday ............. 9,400
Sunday ..................10,600
Mid-Week ................19,750
   
11. WEEKLY FEATURES
• Sunday: TV Week, Family Living Section
• Monday: Garden Page
• Tuesday: Business Page & Cooking Chef
• Wednesday: MidWeek (see Item #13)
• Thursday: Entertainment Page
• Friday: Education & Religion Pages
   
12. POLITICAL ADVERTISING
National and State, per inch $12.00
City and County $10.32 (Sliding Scale Rates Apply)
   
13. MIDWEEK - TOTAL MARKET COVERAGE
Covering Northcentral Oklahoma - 19,750 Homes $3.00 Per Col. Inch plus sliding scale rate
** Copy schedule: for “Mid-Week” to be turned in to the News advertising department no later than 12:00 Noon Thursday preceding. (Double trucks, color or difficult layouts. 4:30 p.m. Wednesday).
   
14. ADVERTISING INCENTIVE PLANS
• Sunday/Monday Pickup Rate
Advertising inserted in Sunday’s News may be repeated in Monday’s issue at one-half the inches charged. Minimum size: 4 inches
• Mid-Week/Friday Pickup Rate
Advertising inserted in the Mid-Week may be repeated the following Friday at one-half the inches charged. Minimum size: 4 inches
• 3-Way Charge Pickup Rate
Repeat the same ad 3 times, any three days in a 6 day period and save even more. No changes can be made. It must be designated when ad is scheduled.
1st Day — Sliding Scale Rate
2nd Day — 50% Off
3rd Day — 60% Off
Minimum Ad Size - 15 Col. Inches
   
15. ADVERTISING COPY SCHEDULE
All advertising material should be submitted at the earliest possible time for best results.
Sunday - 4:30 p.m. Wednesday
Monday - 12 Noon Thursday
Tuesday - 12 Noon Friday
Wednesday - 4:00 p.m. Friday
Thursday - 4:00 p.m. Monday
Friday - 4:00 p.m. Tuesday
Special layouts: Noon, four days before publication.

HOLIDAY COPY SCHEDULE
When a publishing day falls on a legal holiday, the copy is due 24 hours earlier than the times noted above.
   
16. ROP DEPTH REQUIREMENTS
Standard Page: Minimum display ad acceptable is 1
column by 1 inch. Ads more than 19-1/2 inches tall will be charged at full column depth. Ads must measure at least as many inches deep as columns wide.

Tabloid Page: Minimum display ad acceptable is 1 column by 1 inch. Ads more than 12 inches deep will be charged at full column depth.
   
17. MECHANICAL REQUIREMENTS
All advertisements are measured by columns in width and inches in depth and must be as many inches in depth as columns in width. Columns are 21 1/2 inches deep. Six (6) columns to each page
1 column .............................................. 1.847”  11p1
2 columns ........................................... 3.819”  22p11
3 columns ............................................. 5.792”  34p9
4 columns ............................................. 7.764”  46p7
5 columns ............................................. 9.736”  58p5
6 columns ........................................... 11.708”  70p3
Full Page Image Area ................. 11.708” x 21.5"  70p3
   
18. DOUBLE TRUCKS
8-1/2 columns ................................ 16.277”    97p8
10-1/2 columns .............................. 20.222"    121p4
12-1/2 columns .............................. 24.166”    145p
   
19. TABLOID PAGES
1 column ............................................1.944”  11p8
2 columns .......................................... 4.014”  24p1
3 columns ......................................... 6.083”  36p6
4 columns ......................................... 8.153”  48p11
5 columns ....................................... 10.222”  61p4
Full Page Image Area ........... 5 col. x 11.5"  Gutter p9
(Tab ads more than 9.5" inches deep will be charged at full column depth)
   
20. CLASSIFIED PAGES (9 columns per page)
1 column .......................................... (7p4)    1.222”
2 columns ........................................ (15p2)   2.528”
3 columns ........................................ (23p0)   3.833”
4 columns ........................................ (30p10) 5.306”
5 columns ........................................ (38p8)   6.444”
6 columns ........................................ (46p6)   7.750”
7 columns ........................................ (54p4)   9.056”
8 columns ........................................ (62p2) 10.361”
9 columns ........................................ (70p0) 11.667”
   
21. CITY BRIEFS
Body type, per word.....55¢
Minimum 12 words, each brief will be marked “adv.” (not included in word count). Limit two briefs per advertiser per issue. Community service rate is 25% off the regular rate.
22. SPECIAL SERVICES
Proofs available upon request for all ads 15 column inches or larger. Tearsheets provided at no charge, 10 maximum. Advertising co-op statements furnished on request. Advertising layout service included with ad orders. Our experienced staff will assist you with layouts and production materials. We have an extensive selection of contemporary cuts, borders and illustrations available for ad lay outs at no additional charge.
   
23. ANNUAL SPECIAL FEATURES
January - Income Tax Guide
February - Social Security Guide
March - Brides, Spring Car Care
April - Spring Home Improvement
May - Mother’s Day, Senior Citizens
June - Father’s Day
July - Welcome Neighbors
August - Oklahoma Football
September - Fall Home Improvement
October - Update
November - Holiday Gift Guide
December - Last-Minute Shopper
Early deadlines apply for these sections. Call 580-765-3311 for publication dates and closing times for copy.
   
24. MISCELLANEOUS INFORMATION
A newspaper is a manufacturing plant. It can render economical, useful services to its advertisers only if reasonable conditions are met. The cooperation of our advertisers is earnestly solicited. The News reserves the right to edit or reject any advertising that may be deemed objectionable, at the publisher’s discretion. All advertising is payable in advance, unless the advertiser has first established credit with the publisher.