Ponca City, OK
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General Advertising Rate Card

Card No. 37
Effective September 1, 2008
Published Evenings Monday thru Friday
And Sunday Morning

MAILING ADDRESS:
The Ponca City News
P. O. Box 191, 74602
Ponca City, Oklahoma
300 North Third, 74601

PERSONNEL
Publisher, Tom Muchmore
Advertising Manager, Patrick Jordan
Retail Advertising Manager, Robin Ryan

COMMISSION & TERMS OF PAYMENT – ROP
Agency Commission………………………..15%
Cash Discount…………………………………..2%
Cash discount date 20th of month following insertion.

GENERAL RATE POLICY
Flat rate daily or Sunday, per column inch……..$12.00
Political rates same as general rates / Cash with order.
Alcoholic beverages: Beer, Wine, Liquor accepted.
Tobacco products accepted.

PRE-PRINTS
Stockcards, tabloid inserts to 16 pages, full page size inserts to 8 pages, per thousand……..$55
Quotes on larger inserts available on request. Odd or unusual sizes must have prior approval.

Number of Inserts Needed:
Daily – 8,000   Sunday – 9,000   TMC – 15,700

ADVERTISING UNITS
Charges made on column inches (columns wide x inches in depth). Full Page – 6 col. x 21.5=129″

NEWSPLAN
6 Pages (744 column inches)…………………………5%
13 Pages (1677 column inches)……………….. 71/2%
26 Pages (3354 column inches)……………………10%
52 Pages (6708 column inches)……………………15%

COLOR RATES
(No minimum size)
Black plus one color …………………………$125.00
Black plus two colors……………………….$175.00
Black plus three colors (full color)…….$240.00

CLOSING DATES:
Order ten (10) days before publication
Material five (5) days before publication
Cancellation five (5) days before publication
Availability: Monday thru Friday and Sunday Morning.

SPECIAL DAYS / FEATURES
Best Food Day – Wednesday per col. inch…………..$12.00
TV Week – Sunday per col. inch…………………………..$12.00
TMC/Mid-Week (Wednesdays Only) pci……………….$15.00

ROP DEPTH REQUIREMENTS
Minimum depth one inch. Each ad must be as many inches deep as it is columns wide.

COPY REGULATIONS
The subject matter, form, size, wording, illustrations and typography of all advertising is subject to the approval of the publisher.

Advertising to imitate news may be set in body type. NEWS heads are not permitted and copy will carry at end “Adv.”

MECHANICAL REQUIREMENTS
Printing Method: Offset
Press-ready PDF required.
85 to 110 line screen acceptable.
Width of single column 1.847″ (11pl)
Gutter .123 (p9)
Depth of column 21 1/2″ inches.
Ads over 191/2″ will be charged as 21 1/2″
Six (6) columns to the page.
Size of page 129 column inches, type space 11.708″ x 21.5″
Double truck (24.166″) 12.5 col. x 21.5″
Color requirements same as black and white.

CLASSIFIED RATES
Classified set solid, per word……………………55¢
6 point type, minimum charge 20 words; minimum charge each ad $9.35 net. Line of 12 point charged as 10 words. 18 point as 15 words. No abbreviations, bold type, borders, cuts or broken columns.

Display Space under Classified Heading, line 92¢ Minimum space 14 lines. No bold type, cuts, borders, or broken column rules accepted. Up to full column 301 lines.

Classified Display, per column inch………..$12.00
Not under classified heading. Minimum 14 lines Bold face, reverse copy, borders and broken column rules accepted.

Cash with order for Classified and Reading Notice advertising unless placed by recognized agency.

COLUMN SIZES / ROP ADS
6 columns per page
All advertisements are measured by columns in width and inches in depth and must be as many inches in depth as columns in width. Columns are 21 1/2 inches deep. Six (6) columns to each page

1 column ……………………………..1.847″  11p1
2columns……………………………..3.819″  22p11
3columns……………………………..5.792″  34p9
4columns……………………………..7.764″  46p7
5columns……………………………..9.736″  58p5
6columns……………………………11.708″  70p3
Full Page……………………………11.708″ x 21.5″

CIRCULATION
Member, Audit Bureau of Circulation.
Concentrated circulation in Ponca City and 40 mile radius covering rich oil producing, manufacturing and agricultural territory in Kay, Noble and Osage counties.

SUBSCRIPTION PRICES:
Single copy, daily…………………………..35¢
Sunday Edition…………………………..$  1.00
Per Month by Carrier………………….$  7.50
1 Year (advance)………………………..$84.00
Concentrated circulation in Ponca City and 40 mile radius covering rich oil producing, manufacturing and agricultural territory in Kay, Noble and Osage counties.

MISCELLANEOUS INFORMATION
A newspaper is a manufacturing plant. It can render economical, useful services to its advertisers only if reasonable conditions are met. The cooperation of our advertisers is earnestly solicited. The News reserves the right to edit or reject any advertising that may be deemed objectionable, at the publisher’s discretion. All advertising is payable in advance, unless the advertiser has first established credit with the publisher.

THE PONCA CITY NEWS
The News is a consolidation (1918) of the Ponca City Democrat (Est. 1893) and the Ponca City Courier (Est. 1894)
Ponca City Publishing Co., Inc. also owns and operates Radio Station WBBZ, Ponca City, established 1927

Member of:
Advertising Checking Bureau (ABC)
The Associated Press (AP)
Newspaper Association of America (ANPA)
Southern Newspaper Pub. Ass’n. (SNPA)
Oklahoma Press Ass’n. (OPS)

ANNUAL SPECIAL ROP SECTIONS INCLUDE:
January…………………………………Income Tax Guide
February………………………….Social Security Guide
March………………………….Brides, Spring Car Care
April………………………..Spring Home Improvement
May…………………….Mother’s Day, Senior Citizens
June……………………………………………..Father’s Day
July………………………………….Welcome, Neighbors
August………………………………..Oklahoma Football
September…………………..Fall Home Improvement
October ………………………………………………..Update
November ……………………………Holiday Gift Guide
December………………………..Last-Minute Shopper

Early deadlines apply for these sections. Call 580-765-3311 for publication dates and closing times for copy.